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|موضوع: Last term examination (BAC Blanc) الإثنين مايو 06, 2013 11:22 pm|| |
Last term examination (BAC Blanc)
Part one : Reading ( 15 points )
Read the following text then do the related activities
Ethics in Business
By :Jeri Calle
(Smart Pros) The national media have recently begun to lament
the loss of ethics in today’s happiness world .According to a recent
survey cited in the Wall Street Journal, 79 percent of young Americans
believe that there are no absolute standards in ethics. Honesty in
business dealing doesn’t seem to be at forefront of people’s minds. §1
Most ethical lapses are so small as to seem insignificant
.However , they add up over time , and can snowball into a serious
situation. Poor ethical standards are most damaging in the long term .§2
The biggest victim of ethical lapse is trust .A small breach
of ethics is often known only between a few people .But this knowledge
can destroy trust fellows employees , and from there makes its easy up
the ladder , destroying trust between employees and supervisor , and
between division of companies .When ethical lapses become rampant ,
employee productivity declines , loyalty follows , soon major worst of
all the most important advantage a firm has, the trust between a firm
and its clients , erodes .§ 3
Why has such an important topic as business ethic gone unnoticed
, even actively ignored ?The biggest reasons is that ethics is largely
misunderstood .Ethical behaviour conducted without honest and integrity
, has recently become muddled up with moral or political questions .§4
Source : English New Programmes /All Streams
Comprehension and interpretation (8 pts)
1_ Circle the letter that corresponds o the right answer ( 1point)
The text is: a) a newspaper article b) a tale c) a website article
2_ Are these statements true or false according to the text ? ( 2 points )
a) The international media lament the loss of ethics in today’s business.
b) Almost few ethical lapses are so great as to seem significant.
c) Trust is the biggest victim of ethical lapse .
d) Ethics is largely misunderstood .
3_In which paragraph is it mentioned that poor ethical standards are damaging in long term (1 point )
4_ The aim of the text is : a) to inform us b) to entertain us c) to educate us
5_Find in the text words that are : synonyms to : a) tiny =………..…§ 2 privilege =……..§ 3
(2pts) oppsites to a) increases = …..§ 3 best = ……….§ 3
5) What do the underlined words refer to in the text ? (1point )
They §1 ………. its § 3………..
Text exploration ( 7 points )
5) What do the underlined words refer to in the text ?
They §1 its § 3
Text Exploration ( 8 points )
1. Match words with their synonyms ( 2points )
1)ethics a) money gained in business , advantage
2)corporation b)activity of buying and selling , commerce and trade
3)profit c)large business or company
4) business d)moral principles and values
b)Which nouns can be derived from the following words
responsible hoest rapid punctual
c)Ask questions which the underlined words answer
1- a) 79 percent of young Americans believe that there are no absolute standards in ethics .
2- a) The biggest victim of ethical lapse is trust.
d) Fill in the gaps with only 4 words from the list (2 points )
management Ethical achieve employees business laws
…….behaviour starts at the top.Before a company can expect to be viewed
as ethical in the ……2…. Community , ethical behaviour within its own
walls to and by ….3….is a must , and top ….4…. dictates the mood .
e) Classify the following words according to the number of syllables ( 2 points)
One syllable Two syllables Three syllables Four syllables
Part two : Written Expression( 5 points )
Choose One topic only
Topic one :
You watched a TV emission whose debate was around the topic that «
Ethical behaviour is fundamental in business with certain standards and
moral values to aim at fortume »
Your fellow doesn’t share the same opinion .Try to write a composition
explaining to what extent you agree or disagree with the topic of that
Topic two :
Nearly a great deal of ambitious businessmen aiming at gathering a huge
fortune don’t give a damn to ethics , honesty , and the moral values
and principles to gain money easily and speedily .Do you think that
ethics is always a valuable and essential crieterion in business ?
Level& stream: Third years .Experimental Sciences
Last Term Examination ( Bac Blanc )
Part one :Reading 15 points Read the following text then do the related activities
Advertising , sociologist said , must destroy class barriers
for its social effect to make people dissatisfied with their standards
of living , to make them want more consumer goods and services , and
particularly to want those previously enjoyed by the socially-priviliged
minorities .The most avid readers of advertisements are the people who
are either moving up socially or who have bought something that they
feel gives them a new status .§1
Moreover , this class -destroying funcion of modern
advertising is cumulative .The initial effect is to encourage people to
want to buy consmer goods formrly enjoyed bu their social betters .As
they achieve this and and become socially mobile , advertising (and the
mass media ) then proceed to provide them with knowledge that enables
them to fill their new role –where to go for their holidays , which meal
to order , rhe right furniture to buy , the appropriate fuel toconsume
in their homes .§2
The conception of the purpose of advertising explains why
the situations shown on television are never typical though most
advertisements are aimed at the mass market .If a kitchen is shown , the
nit must be always large , beatifully clean and lavishly equipped with
expensive labour saving devices ;in the advertisements for petrol the
viewer never see scruffy ,second-hand cars owned owned by most motorists
–instead they see fast ,epensive cars or luxury family models .Whatever
situation they are in men and women are always attractive and well
groomed .Exotic , faraway places are regularly used as a background
.Accents are aalways classless.§3
In the long term , the function of adverising is not simply to
sell the equipment of everyday life ;it is to make people reach out for
a higher standard of living .Thus advertisements for central heating or
holidays in sun –drenched Tassil , for example , are not aimed solely
at the priviliged minority who might be able to afford these luxuries
.It is hoped that they will also encourage people to work harder and
save more for a holiday in Majorka .For a more convenient and
sophisticated form of heating than the old fashioned coal fire .As Lord
Thomson of Fleet put it in May 1966 « Advertisements is the great
leveller , the great promoter of social equality » §4
From Robert Miller ,The New Classes 1988
Comprehension & interpretaion ( 8 points )
1- Circle the letter that best completes
The text is a book extract about: a) The advantages of Advertising
b)The Function of Advertising
( 1pt) c)The Impact of Advertising
2-The aim of the text is to : a)entertain b) inform c) describe ( 1point )
3-Are the following statements true or false according to the text (2 points )
a) It is a must for advertising to destroy class barriers .
b)Advertising should attract consumers to buy goods .
c)Advertisements and situations are never typical.
d)People will never reach higher standard of living via advertising.
4- Find in the text words whose definitions are : (2 points )
a)The business which concerns itself with making known to the public
what is for sale and encouraging them to buy especially by means of
pictures in magazines ,notices in newspapers .§1
b) a person who buys and uses goods and services. § 2
c) costing a lot of money .§3
d)great comfort as provided without worry about the cost.§4
Complete the table with the missing category ( 2pts )
Verbs Nouns Adjectives
Fill in the gaps with words from the list (2pts )
Products public consumers commercial
......1..... advertisers often seek to generate increased consumption of
their ...2....through "branding," which involves the repetition of an
image or product name in an effort to associate certain qualities with
the brand in the minds of ......3....Non-commercial advertisers who
spend money to advertise items other than a consumer product or service
include political parties, interest groups, religious organizations and
governmental agencies. Nonprofit organizations may rely on free modes of
persuasion, such as .....4.....service.
Part two Written Expression( 5 points )
Choose One topic Only
Topic one :
Do you think advertising is beneficial or harmful? Justify your point of view using the following notes
a) Advertising manipulates consumers
b) Commercial advertising is essential for both producers and consumers.
c) Commercial creates new and unnecessary needs.
d) Advertising encourages children to buy unhealthy food.
e) Advertising stimulates innovation and technology.
Write a composition of about 80 words on the following topic
Do you agree that original and genuine products do not necessarily need advertising to be reached by the consumers?